Open SEO Process

As with any investment, people who hire an SEO company naturally want to know what that company will be doing. There is a lot of skepticism about SEO, and mystery about the process SEO companies use. My question is why do SEO companies feel like they have to hide their ‘secrets’ from their clients.

The truth about SEO is that there are basic criteria that should be met on your website. If your website is designed in an SEO friendly way, that is a big step towards rankings. Then there is also link building, the more quality relevant inbound links the better.

Do you think by a company sharing this information, like what they do to a website and why, or showing where some of the links they have built are, they have anything to lose? Do they really think their clients will run off and apply these things to all of their websites and not need them anymore?

I think not. Firstly no matter how honest and open an SEO company is with their knowledge, you have to have a fairly high level of website development experience to be able to apply that to a website. People could follow the principle, but not implement the strategies in the right way.

The same goes with link building. Anyone can build a link, but there are better places and better ways to build them from an SEO point of view.

And we have not even mentioned the time that is involved in all of this. Which business owners have time to find places to build links and update content, or create a blog or things like that.

The opinion of Rank First is that by trying to keep the SEO process secret from their clients, other SEO companies are harming our industry and making it more difficult to show the public that good rankings can definitely be achieved with their website, without any magic or shady deals.

That is why at Rank First we not only answer any questions our clients have about what we do openly, we even encourage them to ask us as many questions as the want. This builds the level of communication and trust with our clients, and allows them to feel more comfortable with what we do.

If you have an experience relevent to this post, I encourage you to leave a comment for other readers.

Kind Regards

Troy