A Healthy Dose of SEO

As the years go by we continue to see an unrelenting growth in the web development industry.One can attribute this to many things, such as improved technology, hand held devices, faster internet and so on. This growth has also been matched by the amount of SEO firms in Australia. From the early beginnings of the SEO industry, to now has been amazing to be part of. Search engine optimisation has become so common place.

When I first started in the industry as a sales person, we could cold call with a high success rate. Our strategy was to educate people about what was possible. This has been flooded to the death. Yes, even we get cold calls from businesses asking to do our SEO too.

Experts in our have played and will probably always play an instrumental role in helping websites achieve online success. I can’t see it going away. To understand why good search engine optimisation works wonders for most businesses, you have to understand the key components of a good SEO package.

Website Analysis and Audit

This part of the SEO process not just adds SEO value. A thorough website analysis and audit helps to reveal the strengths and weaknesses of a website. An audit can include ideas to help improve conversions, not just rankings.

It can then help to identify simple things to fix such as broken links, duplicate content issues, and more. All of these errors make it more difficult for your website to rank well. We are always trying to balance ease of use of a website and search engine friendliness.

Getting independent advice about your site, in the form of an audit can help you see opportunities, that you might not have thought of from an internal review.

HTML Code Optimisation

Following a general website analysis, if we begin working on a website, we will be editing the coding. This includes reducing unnecessary code that slows a site down, and using more modern, or faster plug ins or software. This not only makes websites load fast, but also makes them more secure.

Here we will also edit heading structures and the way the are coded, or the way they look to a viewer via the CSS.

Keyword Analysis and Optimisation

Choosing the right keywords to optimise for is one of the key aspects of a profitable search engine optimisation campaign. Target the wrong keywords and no matter how much you spend, and how well you rank for different terms, you will not make a return on your time or money spent. We had a finance client that was getting up to fifty enquiries a day, but not for the loans he was good at closing. So he became too busy on ineffective work. Changing his keyword targets fixed all that.

Therefore, it is essential that an analysis of the most relevant keywords related to your online business is done. This includes questions. What service makes you the most profit? Which products have the highest profit margin? What suburbs do you like to work in? Such questions determine what you should be trying to rank for.

Navigation

Another key element to a successful website is the navigation. An good SEO company’s goal should be to make you money, not just get you rankings. Making your site easy to navigate, with a clear conversion strategy is what they should be thinking about. How do we get your visitors to the important pages quickly?

All of these points when done well, not only help websites rank well, they help websites connect with ideal visitors and make it easy for them to buy or enquire. That is what healthy SEO should look like. Not just an adolescent approach based on ranking for certain keywords. They are just promises and emotional sales pitches.

I don’t see Google making the mistakes that would be necessary for them to lose their grip on society. As long as Google is so big, so dominant, so infiltrating, SEO will carry on as a huge marketing industry. It’s not going away, it’s just evolving.