Long Term SEO Strategies

When many people begin their SEO campaigns with us, they do not have a longer term strategy for seo and what they want to achieve through SEO or even their website. I can understand this, because many people are busy running their businesses and do not have time to plan for such things.

However, I think it is an important consideration, especially after you have been running an SEO campaign for a few months or more. Search Engine Optimisation is a long term marketing strategy, so failing to plan long term sounds a bit crazy.

Often however, when people start out on an SEO campaign, they usually have one or two short term goals. Those goals are mostly, ‘rank number one for some important phrase’ or ‘get above a competitor for some phrases’. Which is great.

Achieving these results should bring a boost to enquiries or sales for your business, as long as they are for phrases related to what you do. But when they are achieved, what is your next goal? Where else can you go?

A good SEO service or internet marketing company, should recommend other courses of action when these short term goals are realised. There must be other ways to get more targeted traffic online, so you should be planning these next steps before the original goals are reached.

These days, content is a massive part of getting found a lot on Google. Enough so that we have had to make a full time SEO copywriting position a priority at our business. Most websites should have a plan in place to create a blog that is useful to people searching for their products or services. This includes topics to blog about, questions to answer and a time schedule. It should also have goals attached.

Continuing with your service or product SEO efforts, you could start to target a wider variety of phrases, target specific regions where your products or services are required, create new niche product websites and optimise those to further corner the market, improve your user experience, improve your conversion strategies and more.

We often write extra service pages for clients to strengthen their rankings and branch out to capture high rankings for more important phrases. This also helps to bring potential customers to relevant information based on what they are searching for, faster.

There is always the option to consider a Google Adwords marketing to further strengthen your presence as a constant in your industry. A market leader.

Getting top rankings for your main keyphrases is great. But what I guess I am trying to say is, you should always be looking to the long term with SEO. Especially if you are hiring a company to do it for you. They should also be suggesting ways in which you can achieve more, after your site is ranking well for the immediate phrases you target.

If not, your online business may be stagnating and maybe you should be looking for other more forward thinking companies to take your business in a new direction.

If you have any feedback or experience with topics mentioned, do not be shy to leave a comment. We will approve any that are relevant to long term seo strategies.