PPC

Anyone can set up a Google Ads account – and Google will make it seem so simple for you. But there are so many variables that can decide whether you make a profit, or waste your time and money.

These days a performance max campaign is suggested by Google. This is a disaster for most businesses as is is way to broadly targeted. Google is so smart for sure, but not smart enough to be left alone to manage your marketing spend. On their own platform?

Google makes pretty much all of their money from AdWords, or their pay per click advertising. Okay, they also own YouTube now, but that is different. One reason they make so much is because they make it look so simple to use, so easy to set up.

Let’s look at it another way for context. It’s a bit like driving a car.

L Plates

Let’s say you’ve never driven a car before and you got your L’s. Would it be a good idea to just jump in, and try to drive from one side of town to the other? in a foreign city no less. Think about the possibility of all the wrong turns you could make. What if you got lost, or worse, got into a crash? The same can be said for running Google Ads with no experience. There are so many things you can do wrong that will just cost you money, and waste your time.

P Plates

Even if you could drive around town just fine, you wouldn’t do it by racing around recklessly with a V8 super car. Common sense would tell you to find a guide with enough experience to show you how the car works, and to help you avoid mistakes. A co-driver, if you like, to tell you where and how to steer.

Many of your competitors are running Google Ads, and they very likely have someone to manage it for them. Do you want to be competing against experienced professionals who will use every trick in the book to win this ‘race’.

Chauffeured

Why not have a professional of your own to help you make the best of your Google Ads account and spending? We’ll save you showing your Ads to people who will never be your client for one thing.

Whether you are a learner, confident enough to go it alone, or just looking for better performance out of your Ads, think of us as your friendly, experienced driver. We’ll soon get you on the highway towards greater profits, with easy to understand reporting.

The aim of Google Ads pay per click advertising, is to generate as many sales or enquiries as possible, for the lowest possible cost. We usually achieve this by creating multiple Ad Groups and campaigns with targeted Ad copy. Using remarketing ads or providing Google Shopping management can also greatly increase your Ad campaign ROI.

You might hear – “Google Ads don’t work” from other business owners. We’ve heard that many times. The fact is, if it didn’t work, it was not set up correctly for their business. We’ve seen it work very well for hundreds of businesses in most industries all over Australia.

Your maximum bid per click can be set and your budget is easily managed. We can install conversion tracking for you, so you can see exactly how much you get in return for your spend. This clearly shows what works. Ads can be shown at particular times of the day, to your preferred audience in the right location. Eliminating wasted clicks is the highest priority.

Service packages can vary from simple set-up to ongoing management of complicated campaigns. Before you make any decision on your Google Ads account, give us a ring for some advice or arrange a meeting with an experienced Google Ads manager.