Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) can improve the value of your website, and hence, your business. So what’s the goal of your website? Surely this contributes to the sales and leads your business generates, and it would likely be higher if you had a successful SEO strategy. Most successful businesses have an effective business plan. These days, it’s common to hear how you should treat your website like a business – therefore, it should only make sense for you to have a business plan for your website too.

Search Engine Optimisation in Australia is mostly concerned with Google. While it’s great to be found on other search engines like Bing or Yahoo, Google is where the money is. Whenever we help a website rank better, we implement a Google search engine optimisation strategy that features two key elements of the optimisation process. When Google visits or indexes your website, it uses its algorithms to determine what you want to be found for, and how likely your business will rank highly for those search terms.

There is a creative aspect to making the most of what Google is looking for whenever it crawls your website. This involves a mix of different qualities, like how well your pages are structured, and the quality of your site’s internal navigation. Link building is also another crucial step in Search Engine Optimisation. Links work similar to business referrals in the ‘real world’, and a link from another website to yours is seen by Google as vote of confidence in your website. We build links to our clients’ websites from directories, article submissions, social bookmarking, blogs, forums, press releases, and other ways.

When other websites of good reputability link to your own, the higher Google rates the value of this link opportunity. The more relevant this link is to the keyphrases you want to be found for, the better still. It will also be good for your website to feature a variety of these types of quality links. The better your links are, the higher you rank. A website that’s clear to Google, and has good link building ranks highly – and that is the science behind Search Engine Optimisation.

We do what it takes to deliver on our mission statement, which is once again: ‘to constantly deliver the highest rankings possible’.

Search Engine Optimisation services differ from each other, according to the knowledge and commitment of the people who are involved in such companies. The work requires a structured technical approach, as well as the ability to think creatively. Without combining this ‘left and right brain’ approach, achieving a top Search Engine Optimisation result can be difficult. The commitment side of SEO applies more to link building. Links need to be submitted constantly and in a well-planned way. Because link building needs to be a bit creative and organised, it can take months to see the results promised by an SEO service. Get in touch with a reliable Search Engine Optimisation company like Rank First, before you invest your time and money elsewhere.

We have our head office in Melbourne and provide search engine optimisation services on The Sunshine Coast by appointment. however, we have clients Australia wide.